Sudani set out to refresh one of its recent campaigns in 2023, one built around its data packages and the reach of its 4G network. The challenge was holding four separate products under a single campaign without collapsing them into one generic look.
I gave each package its own identity. Stream, Alo, Social, and Prime each got a visual language shaped by how the product is actually used, while staying clearly part of the same family. The result is a system where every package stands on its own and still reads as one coherent campaign.
