Al Mazad's app launch needed a film that could do two things at once: show how the platform modernizes the way people buy and sell, and make the case for it over the traditional, in-person way it had always been done. I handled illustration, storytelling and animation, shaping a functional brief into something people would actually want to watch.
It came together in stages. The script came first, story and pacing locked before a single frame moved. Then loose sketches to find the visual language, a full storyboard to set sequence and timing, and finally animation and production to bring it to life. The full video is on Vimeo.
